Bayer perfectly exemplifies "The Peter Principle," as they often promote individuals internally who lack the necessary skills for their new roles. For example, in Market Access, we have a leader with no relevant experience, and in Account Management, there's a leader who treats customers as adversaries. This approach results in dysfunctional relationships with Pharmacy Benefit Managers (PBMs) and various payers. In Sales, a leader with a poor track record of managing several brands continues to be given even more responsibilities. Meanwhile, in Marketing, a leader's micromanagement style and reluctance to challenge the status quo lead to uninspired and ineffective resources.
The STI and LTI programs are likely to fail due to these issues, which hinder the organization's ability to forecast, launch products effectively, and motivate the sales force. This is evident in the declining stock price and waning investor confidence. There are multiple discussions on this site and in recent reviews that clearly illustrate these problems are not just complaints from disgruntled sales representatives, but rather a reflection of a lost company culture.
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I could not agree with this post more. "The Peter Principle" has gone rampant at Bayer. Not just within marketing and market access but across both Product and Pipeline and Customer Facing Teams and within CVR and Oncology. The amount of talent that has been pushed out and the amount of 'individuals who lack the necessary skills for their new roles" retained is it at an all time high. There are WAY TO MANY people who were saved based on their leadership 'band' from their former role that lack the necessary skills to actually do the job effectively.
Examples: (1) We pushed out someone in Incentive Compensation who was outstanding because they did not carry a senior director title only to post an opening outside of the organization the following Monday. How is that right to dispose of a good employee who did nothing wrong because they did not have as much experience as what they THINK THEY need? How did that work out for them- isn't it still posted? You cannot even pay people to want to come here these days. (2) Why did we keep marketers in roles that are not good employees? We saw disaster after disaster from some of the marketers some which could not even speak English well enough or manage high pressured asks time after time. (3) How can we allow a person (Marketer and former FFE) who have been career HQ people and never stepped foot in the field. They know nothing about sales be allowed to take a field sales positions with sales managers having no say in the decision. As an industry, Oncology and Rare Disease are seen as the most elite and highest level paid reps within in the industry- it takes YEARS and many awards, experiences and successes to be fortunate enough to be hired into an Oncology position. That said, it is the biggest insult to many of those reps who have devoted their careers and worked hard to finally land the prestigious opportunity to sell within the Oncology landscape. To have marketers who believe that they can politicize and back door their people into these roles with no experience over people who are more than qualified is disgusting only to give someone some experience. We have WHC and Kerendia opening to provide the level of experience that they need to understand. In the end, it does your customers a disservice and it belittles those who deserved those seats at the table.
The way that Bayer is conducting its business and making their decisions is only going to bite them in the ass. I hope that the talented leave and land themselves in roles that are competitive for companies who appreciate them. Those who remain here, for the select few who are good people, those left that continue to ride this training thinking it's going to a better destination. Best of luck but you reap what you sow.