Anonymous
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Anonymous
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http://shire.com/shireplc/en/investors/investorsnews/irshirenews?id=990
Vyvanse was going to hang it's hat on this head to head study versus it's #1 competitor Concerta and it did not separate at all in the dose optimization phase. If I was you guys I would send this division packing ASAP since Vyvanse has been out 7 years and all you would have to do is send out coupons and market online and bring in $1.5 billion a year. The salesforce was looking forward to this data and now they are left with the same studies they have had for 7 years.
Would your leadership be smart ot see this?
Vyvanse was going to hang it's hat on this head to head study versus it's #1 competitor Concerta and it did not separate at all in the dose optimization phase. If I was you guys I would send this division packing ASAP since Vyvanse has been out 7 years and all you would have to do is send out coupons and market online and bring in $1.5 billion a year. The salesforce was looking forward to this data and now they are left with the same studies they have had for 7 years.
Would your leadership be smart ot see this?