See the "Pharmalot" article today on off-label promotion of Treanda!

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Anonymous said:
http://www.pharmalive.com/how-to-motivate-off-label-use-gives-reps-trays-of-50-bills
Click to expand...

Story is wrong regarding the $50 bills and the rest is regurgitation of a complaint that the government refused to pursue due to a real lack of evidence. That complaint was moved to civil court. BW was a nice, funny director but chasing a young female marketing person got the better of him. Too bad, he seemed much smarter than that.
The "trays of money" with reps grabbing "fistfuls" of $50 bills was really each sales person taking one $50 bill from the tray. We were instructed that way and we complied. It may have been a poorly planned motivational excercise, but how different is it from the gift catalouge system that almost every pharma company utilizes in present time?
 






Anonymous said:
Story is wrong regarding the $50 bills and the rest is regurgitation of a complaint that the government refused to pursue due to a real lack of evidence. That complaint was moved to civil court. BW was a nice, funny director but chasing a young female marketing person got the better of him. Too bad, he seemed much smarter than that.
The "trays of money" with reps grabbing "fistfuls" of $50 bills was really each sales person taking one $50 bill from the tray. We were instructed that way and we complied. It may have been a poorly planned motivational excercise, but how different is it from the gift catalouge system that almost every pharma company utilizes in present time?
Click to expand...

BB
 






Anonymous said:
Story is wrong regarding the $50 bills and the rest is regurgitation of a complaint that the government refused to pursue due to a real lack of evidence. That complaint was moved to civil court. BW was a nice, funny director but chasing a young female marketing person got the better of him. Too bad, he seemed much smarter than that.
The "trays of money" with reps grabbing "fistfuls" of $50 bills was really each sales person taking one $50 bill from the tray. We were instructed that way and we complied. It may have been a poorly planned motivational excercise, but how different is it from the gift catalouge system that almost every pharma company utilizes in present time?
Click to expand...

You have no idea what you are talking about regarding the government refusing to pursue due to a real lack of evidence. That isn't true. In a Civil Case, you only need a preponderance of evidence....not "beyond reasonable doubt." I'm not going to say more about why the government did or didn't get involved. Believe me, they got involved enough...
 
























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