Request for Pharma Mail Order Program Info

[Anonymous]

Hi,

I am currently working on a project that examines mail order prescription programs in the pharma industry. Does anyone have any insights on mail order programs for specific products. Specifically, I am interested in:

- When was Mail Order first made available to this product?
- What were the objectives to make the product available for Mail Order? What was the strategy?
- How successful has the program been? What was the impact to sales?
- Which mail order pharmacies did the product partner with, and why?
- What key promotional initiatives were implemented to actively promote the availability of product through mail order?
- What key internal organizational barriers have the product faced from a mail order perspective?

Thanks so much in advance for everyone's help.

Cheers

 

[Fucktard]

Pharmaceutical manufacturers and mail order pharmacies are not related in any way, first of all.

Mail order saves managed care companies money. They often dictate to or incentivize patients to order 90 day or more Rxs vial mail order.

Sometimes, but not always, reps do not get any or adequate credit when Rxs go through mail order.

Pharma companies don't care, because the manufacturer ships to a wholesaler, who in turms ships to large pharmacies or warehouses that fill mail order Rxs. There is no mail order promotion. All of our promotion is aimed at the HCPs writing the Rxs.

 

[Anonymous]

Mail order is exactly what the prior poster said, a way to save money. No storefront, no person, just an assemblyline filling bottles. There are some smaller operations but care mark, medco, and express scripts pitch their savings to health insurance companies like blue cross/blue shield, united, aetna etc to convince them to relinquish the medication management portion of their business to them. It is often sold as an option to any employer or group purchasing a plan. It has nothing to do with anything but money.n