Relaunch









































































“You have one chance to launch a pharma product”. (VV) Ok two with the adult ind. ADHD is more consumer driven from what I have experienced in the last 7/8 months. When GC sold adhd the landscape was much different. Another thing about the adult launch it may be flat or worse than this. Think about it an adult is not coming off a stimulant.
 






“You have one chance to launch a pharma product”. (VV) Ok two with the adult ind. ADHD is more consumer driven from what I have experienced in the last 7/8 months. When GC sold adhd the landscape was much different. Another thing about the adult launch it may be flat or worse than this. Think about it an adult is not coming off a stimulant.

The irony is that we are fighting against dependence/addiction headwinds caused by the products our “ADHD experienced leadership” sold at shire.