Quest pays $50,000,000 to put their name on a building...

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Anonymous

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...and puts out a press release claiming some sort of "partnership" with an NFL team. What're you gonna do, run the players CBC's? It's called buying naming rights to have your name put in a building - nothing more, nothing less.

Classic Quest move!!! Another example of the types if decisions leading to the company bleeding out marketshare!
 


















Anonymous said:
...and puts out a press release claiming some sort of "partnership" with an NFL team. What're you gonna do, run the players CBC's? It's called buying naming rights to have your name put in a building - nothing more, nothing less.

Classic Quest move!!! Another example of the types if decisions leading to the company bleeding out marketshare!
Click to expand...

Once again the inmates are running the asylum
 






Anonymous said:
...and puts out a press release claiming some sort of "partnership" with an NFL team. What're you gonna do, run the players CBC's? It's called buying naming rights to have your name put in a building - nothing more, nothing less.

Classic Quest move!!! Another example of the types if decisions leading to the company bleeding out marketshare!
Click to expand...

Quest Diagnostics and the Giants team up in partnership to enhance athletes' health and performance. No name on building you freak. Go to Giants.com to see to learn about what you did not know prior to posting your stupid post.
 






Anonymous said:
Quest Diagnostics and the Giants team up in partnership to enhance athletes' health and performance. No name on building you freak. Go to Giants.com to see to learn about what you did not know prior to posting your stupid post.
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By doing what? The NFL just like the NBA has an exclusive health care team and they can use any other MD they want
 






They have to keep up with the Jones'. Health Diagnostic Labs in VA just signed an agreement with the Redskins as a supporter of their training camp.
From their FB page:
Hail to Your Health: HDL, Inc. is a proud supporter of the new Bon Secours Washington Redskins Training Center. Keep up with the camp here and on Twitter @hdltweets
 






Anonymous said:
Quest Diagnostics and the Giants team up in partnership to enhance athletes' health and performance. No name on building you freak. Go to Giants.com to see to learn about what you did not know prior to posting your stupid post.
Click to expand...

Actually, there will be all sorts of signage with our name on and around the building; the pictures were floating around Madison months ago (I've been told)... this is very simple; we never did any consumer marketing, because its crazy expensive (especially in the NY market) and because consumers rarely make the lab decisions themselves anyway. That hasn't changed, but (in my opinion, lawyers) some of the execs in Madison like the idea of getting special perks for themselves for "client entertainment" at Giants Stadium.
 






Anonymous said:
Actually, there will be all sorts of signage with our name on and around the building; the pictures were floating around Madison months ago (I've been told)... this is very simple; we never did any consumer marketing, because its crazy expensive (especially in the NY market) and because consumers rarely make the lab decisions themselves anyway. That hasn't changed, but (in my opinion, lawyers) some of the execs in Madison like the idea of getting special perks for themselves for "client entertainment" at Giants Stadium.
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...but its nothing like $50M. Just a couple mill a year.
 


















Anonymous said:
Quest Diagnostics and the Giants team up in partnership to enhance athletes' health and performance. No name on building you freak. Go to Giants.com to see to learn about what you did not know prior to posting your stupid post.
Click to expand...

Uh - yes ? So when you pull up an image of the center as it is/was and you see where it says TIMEX PERFORMANCE CENTER in huge freaking letters --- well try and figure out what those huge letters are going to be saying. Now that Quest has paid an undisclosed sum but reported in the news by the Giants Chief Marketing Officer to be "in the range of the previous Timex agreement" which was $35 M over 15 years or 2.33 Million per year. Note that the Timex "15 year" deal was reached in 2009 so obviously did not last 15 years. Wonder what the terms of the Timex deal break-up was and who paid who?

quoting...
The New York Giants' headquarters and training facility in the Meadowlands Sports Complex has a new name. It is now the Quest Diagnostics Training Center, according to a joint press released issued Thursday by both Quest and the Giants.

The Giants announced Wednesday that their partnership with Timex was being dissolved. The facility had previous been known as the Timex Performance Center.
 












What did this do for Quest, we are the only lab that people know, we are the "Kleenex" if you will.
So how do they take away $600.00 per year. They could not give a shit about the people who bring and maintain the business.
 


















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