The issue is when only 10% of the sales force makes bonus with the new guideline. When you hire reps on with the expectation of bonus potential I doubt it is shared that given the current declining market and loses in managed care you are highly unlikely to make 100% or even break 90% every quarter. Goals need to be re-evaluated when 80-90% of the reps will not make bonus. This is why you will continue to lose top talent. Every great rep wants the ability to have the best opportunity for success, they simpley are not here. I'm not saying every rep should make a bonus every quarter but if more than 25% of the force are making no bonus upper management needs to take a good look in the mirror.