The people in charge lie to the Sales Management people just like they lie to the PSSs.
Ever heard something like this: We've got the best salesforce in the industry and this is a bump in the road. We'll come through this stronger and better than when we went in, because we've got the best products, the best people, and the best strategy. Rah! DSMs: You're going to have to let a few of your underperforming people go, and we'll make sure you pick the right ones, and they'll be better off for it.
They're saying to the RSDs: You've got some people who should have never been promoted or for whatever reason can't keep up. You're going to have to eliminate the non performers, and we'll work as a team and help you pick the right candidates.
To the ASDs: We've all got our ideas of what makes a good RSD and surely each of you would make some changes if you had your druthers. We'll help you make those once in a decade changes, now. We'll all be much better off for it.
To the VP sales: ....... more of the same shit.
The big cheeses have severance packages that will actually make a dent. The rest are chicken feed. For now. Once the patent expiries really kick in, the stock price will be cut in 1/2. Minimum.