Why would doctors be excited? The Miebo drug is available over the counter in Europe for $20 and B&L bought it so they can Epipen the shit out of it and charge 40-50x that LITERALLY.
Doctors know it will take 2-3 years on the market at least for the out of pocket price to go down. That’s why B&L bought Xiidra because they know you guys are going to have trouble breaking into the market with Miebo, so buying a competitor makes it a softer landing for their stock price if Miebo flops (which it fucking should because of how greedy we’re being pricing it).
If you look right now on GoodRx, patients’ insurance (if they have it) is being charged $700-$1000 for a monthly supply instead of $15-$20 over the counter in Europe for the same exact drug.
Meanwhile, Vision Care and Surgical are bleeding out our asses because of lack of supply availability. We don’t have the resources to fix those issues because the company decided writing a check to our competitor for $2.1 billion to buy Xiidra and Blink was the only way to save their Miebo launch.
I’m disgusted with the direction of this company. We became a stand alone company only so we can price gouge people on Miebo and clear enough debt to buy up the competitive products doctors would pivot to instead. Bad business all with the focus on stock price alone. No vision for the company except selling off Vision Care to Essilor or something to make their numbers in 5 years.