Our head of marketing for a buy and bull injection thinks providers are going to “prescribe” it. Just listened to her say that at least six times. This isn’t the language they speak. There will be no prescription. There will be orders, or injections, but they won’t ever write a prescription. I’m a lowly sales rep in danger of losing my job and I know that. Why doesn’t Novartis even speak the language after a year?
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