Profit Driven Business vs. Idealogy: ViiV vs. Gilead

[anonymous]

As a long time GSK & current ViiV employee (hard facts):

1. HIV is no more important nor deserving attention than (cancer, rare diseases, heart disease, are equal).

2. Gilead understands the best path to advocacy is to generate profit and use excess profits to assist—the capitalist approach.

3. ViiV believes that advocacy is a virtue and has to force a belief/approach upon customers that is 100% false, and then pile on with 2DRs—when the IDs have far more than HIV to worry about.

In conclusion, everyone in RTP knows (I’ve been in field and RTP multiple times):

1. ViiV focused on “advocacy”
2. Gilead focused on “specialty sales” and business.

It is what it is. That is reality. We all screwed up on this by calling on advocacy centers and doing education/in services/activities—that did zero to drive $$$

Gilead understood that HIV is not any different from any other disease.

 

[anonymous]

As a long time GSK & current ViiV employee (hard facts):

1. HIV is no more important nor deserving attention than (cancer, rare diseases, heart disease, are equal).

2. Gilead understands the best path to advocacy is to generate profit and use excess profits to assist—the capitalist approach.

3. ViiV believes that advocacy is a virtue and has to force a belief/approach upon customers that is 100% false, and then pile on with 2DRs—when the IDs have far more than HIV to worry about.

In conclusion, everyone in RTP knows (I’ve been in field and RTP multiple times):

1. ViiV focused on “advocacy”
2. Gilead focused on “specialty sales” and business.

It is what it is. That is reality. We all screwed up on this by calling on advocacy centers and doing education/in services/activities—that did zero to drive $$$

Gilead understood that HIV is not any different from any other disease.

Bingo. Gilead gets MAGA, and we are stuck with socialism at ViiV. Thanks.

 

[anonymous]

Gilead supports academic centers and ad boards
Gilead Management knows the thought leaders
Gilead is a specialty company with in depth knowledge given to reps
Gilead isn’t worried about metrics and programs during covid
Gilead has useful resources and formulary coverage
Gilead is present at conferences and the MSLs actually know providers and work with providers and give them studies
Gilead gets resources to reps in the field so they can pull through their opportunities
Then they win
enough said

 

[anonymous]

Gilead supports academic centers and ad boards
Gilead Management knows the thought leaders
Gilead is a specialty company with in depth knowledge given to reps
Gilead isn’t worried about metrics and programs during covid
Gilead has useful resources and formulary coverage
Gilead is present at conferences and the MSLs actually know providers and work with providers and give them studies
Gilead gets resources to reps in the field so they can pull through their opportunities
Then they win
enough said

100% agree. This says it all. Sadly we all know that we have NONE of the above. Gilead is a true specialty company—with specialty reps. We have become another Primary Care rep group at GSK.