Physicians are overwhelmed with information. Here’s how pharma marketers can cut through...

cafead

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  • cafead   Oct 25, 2022 at 11:02: AM
via With some 2,000 U.S. clinical trials currently in the process of recruiting patients, it’s not surprising that physicians are often faced with a deluge of information about new procedures, treatments and products.

A Doximity report found that most doctors — 95% — want to learn about these additions to the medical armamentarium. But they’re inundated by the sheer amount of information: Nearly 70% of respondents reported feeling overwhelmed.

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