Ok bud I got an example. Let’s use an analogy. Selling Girl Scout cookies sounds about par! Your job is to sell as many boxes of a brand new cookie in one month to a target list of 150 homes. You make a routing and go house to house. If the house wants cookies, they have to order via an online site, but you won’t have access to know if they ever really ordered, or if their payment was processed, if they didn’t follow through, or their credit card was declined!!! You receive no sales data during that month. The process is incredibly timely. And if you don’t sell enough cookies, that nice bonus they talked about is $0! (Your cookie team was appalled when management snuck that metric in and didn’t tell the sales force). The sales month is over and you have to wait 5 weeks for a report from your company to gauge your sales message, orders & plan for next month. Meanwhile month two begins & you revisit your target homes painstakingly. Interestingly enough, your boss’s boss has a stack of data with the first and last name of 23 homes that bought 1 or more boxes of cookies in your area. This list is never shared with you. And you don’t get sales credit until payments are processed and those cookies reach the front door of that house! You know there’s a lot more work to do! How could this data have helped? It’s not rocket science!! And without it, you continue on your slow snail like path with your blindfold on! With the data, in REAL TIME, you can go back to those 23 homes and make sure their payments are processed & they get their cookies & you receive credit. Without it, you can keep riding that freaking merry-go-round you’ve been on for two months! I don’t know about you, but I want the data so these orders don’t fall into the great abyss….which is exactly what will happen.
