Pharma reputation drops to pre-pandemic normal, with Pfizer and Moderna falling in the ranks

cafead

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  • cafead   Jan 30, 2023 at 05:52: PM
via Public perception of pharma companies has dropped since peaking during the COVID-19 pandemic, according to a recent study released by Caliber, a corporate reputation monitoring and management platform.

After experiencing a surge in reputation over the past few years, the view of Big Pharma in the public eye may have returned to a ‘new normal’ as the pandemic fades into endemicity.

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