Pfizer to gain OTC rights for AstraZeneca's Nexium

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Nexium reps, thanks for all of your hard work and we wish to every success in your future endeavors. AZ management.

ReutersReuters – 14 hrs ago

Pfizer to gain OTC rights for AstraZeneca's Nexium

(Reuters) - Pfizer Inc said it would pay about $250 million to gain access to exclusive global rights for the over-the-counter version of British drugmaker AstraZeneca Plc's heartburn pill Nexium.

The U.S. drugmaker also cut its full-year profit forecast to reflect the impact of the deal and said it expects to spend more on research and development.

Pfizer expects full-year 2012 research and development expenses of between $6.75 and $7.25 billion, up from its prior range of $6.5 to $7.0 billion.

The company expects a full-year profit of between $2.12 and $2.22 per share, down from its prior forecast of between $2.14 and $2.24 per share.

Analysts were expecting earnings of $2.22 per share for the year, according to Thomson Reuters I/B/E/S.

AstraZeneca, which will continue to manufacture and market the prescription version of Nexium, would be eligible to get milestone and royalty payments from Pfizer based on the launch and sales of the over-the-counter (OTC) version.

Acid reflux treatment Nexium was AstraZeneca's second-largest seller in the April-June period. But like several other drugs in its portfolio, generic competition has been hurting Nexium sales.

Revenue from Nexium fell 13 percent in dollar terms to $949 million in the second quarter.

Pfizer said it expects to begin marketing OTC Nexium in 2014, which is also when the drug's prescription version loses patent protection.

The company said a marketing application for Nexium's over-the-counter version was filed with European health regulators in June. The application for U.S. approval is expected to be filed in the first half of 2013.

Under the agreement, AstraZeneca would also supply Pfizer with OTC Nexium, upon regulatory approval.

The companies said they are also exploring the potential for similar partnerships for other AstraZeneca prescription drugs for which OTC versions may be appropriate.

Pfizer's shares closed at $23.72 on Monday on the New York Stock Exchange.

(Reporting by Zeba Siddiqui in Bangalore; Editing by Supriya Kurane)

Ref: http://news.yahoo.com/pfizer-pays-2...-otc-nexium-marketing-212901903--finance.html
 




















Shuffling assets for the appearance of productive activity. Much like the brand team snapple messages. Great stuff, new stuff, same stuff. It is all done to create the perception of value. But alas, it remains a perception. What ever value is fleeting.
 




What the fuck is Nexium XR, idiot. Can our management get any more stupid thean they already are?? WHY, did they cut this deal with Pfizer? Fools!

I believe they "cut this deal with Pfizer" to go around the generic that will be produced by Teva and still get otc royalty payments based on sales around the world, for doing nothing.

I know it's hard to believe that they could possibly be smarter than you, but they are.
 












Wasn't a deal at all. More like patent litigation settled in a court.

It was "a deal" made with Teva to settle the patent case out of court, because they thought that they just might lose that case since Nexium, being essentially Prilosec after all, was covered by weak IP due to AZ's own expired Prilosec patents and its potential to be ruled obvious and immediately put into the public domain. Either way, Nexium is going from billions to millions in 2014 and there will be no need for any sales force at all on that product after that point. Don't be fooled by the Kool Aid dispensers.
 








Either way, Nexium is going from billions to millions in 2014 and there will be no need for any sales force at all on that product after that point. Don't be fooled by the Kool Aid dispensers.

Yeah, I remember discussions like this about Prilosec in 2000-2001....Company is done, massive revenue losses, layoffs immediately, etc, etc.
 




It is a little different now. Back then Nexium, Seroquel, Crestor and Symbicort were on there way. Now...nothing substantial that I know of. The questionable impact of the loss of Nexium on the company is one one thing, but the impact on the Nexium sales force is a little clearer.