Pfizer getting into ADHD

[Anonymous]

A new giant just stepped up to the ADHD table. Pfizer to buy Nextwave Pharmaceuticals. They will be selling a 12 hr liquid MPH starting in January. This drug was approved last month, nice of Shire to pass along.

 

[Anonymous]

A new giant just stepped up to the ADHD table. Pfizer to buy Nextwave Pharmaceuticals. They will be selling a 12 hr liquid MPH starting in January. This drug was approved last month, nice of Shire to pass along.

Chewable not liquid ages 6-12 only

 

[Anonymous]

Chewable not liquid ages 6-12 only

That is definitely news to pass on. 6-12 is a large part of the market place and don't think for a second that MD's wont write it in 13-adults. Not a good time for Shire to be cutting back on share of voice in the field.

 

[Anonymous]

Um, no it is a liquid suspension and was studied in 6-17. Maybe taking the dosing solution of dissolving in water that Vyvanse offered out of Visual was not such a good idea?

 

[Anonymous]

Good. Pfizer will help grow the market. Competition also helps with job security. We want Pfizer reps bashing vyvanse.

 

[Anonymous]

Good. Pfizer will help grow the market. Competition also helps with job security. We want Pfizer reps bashing vyvanse.

I think providers see the issues with MPH, and I can't imagine the issues they have with it will be solved by this liquid suspension version. We all know the limitations to the molecule, and how could a liquid version be of any improvement, besides the whole pill swallowing issue (which I know is a factor sometimes) ?

 

[Anonymous]

You think Pfizer getting into this market will do anything? Pfizer couldn't sell anything these days! I wouldn't be scared. Pfizer sucks!

 

[Anonymous]

You think Pfizer getting into this market will do anything? Pfizer couldn't sell anything these days! I wouldn't be scared. Pfizer sucks!

Not scared but when we have a nonexistent marketing team, 2013 could be interesting...