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Pfizer Inc on Monday said it had acquired privately held Alacer Corp, the largest U.S. maker of vitamin C products, including Emergen-C, bolstering Pfizer's array of vitamin brands and its consumer healthcare business. A 30-pack of Emergen-C sells for $9.99 on the drugstore Walgreen Co.’s website.
“Emergen-C products add to and greatly complement our market-leading dietary supplement portfolio,” Paul Sturman, president of Pfizer Consumer Healthcare, said in the statement.
Terms of the deal weren’t disclosed by New York-based Pfizer, which plans to divest its nutritional and animal health units.
http://www.businessweek.com/news/20...-of-emergen-c-vitamin-supplements-alacer.html
“Emergen-C products add to and greatly complement our market-leading dietary supplement portfolio,” Paul Sturman, president of Pfizer Consumer Healthcare, said in the statement.
Terms of the deal weren’t disclosed by New York-based Pfizer, which plans to divest its nutritional and animal health units.
http://www.businessweek.com/news/20...-of-emergen-c-vitamin-supplements-alacer.html