Pfizer announces another takeover for Emergen-C

Anonymous

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Pfizer Inc on Monday said it had acquired privately held Alacer Corp, the largest U.S. maker of vitamin C products, including Emergen-C, bolstering Pfizer's array of vitamin brands and its consumer healthcare business. A 30-pack of Emergen-C sells for $9.99 on the drugstore Walgreen Co.’s website.

“Emergen-C products add to and greatly complement our market-leading dietary supplement portfolio,” Paul Sturman, president of Pfizer Consumer Healthcare, said in the statement.

Terms of the deal weren’t disclosed by New York-based Pfizer, which plans to divest its nutritional and animal health units.

http://www.businessweek.com/news/20...-of-emergen-c-vitamin-supplements-alacer.html
 








Pfizer Inc on Monday said it had acquired privately held Alacer Corp, the largest U.S. maker of vitamin C products, including Emergen-C, bolstering Pfizer's array of vitamin brands and its consumer healthcare business. A 30-pack of Emergen-C sells for $9.99 on the drugstore Walgreen Co.’s website.

“Emergen-C products add to and greatly complement our market-leading dietary supplement portfolio,” Paul Sturman, president of Pfizer Consumer Healthcare, said in the statement.

Terms of the deal weren’t disclosed by New York-based Pfizer, which plans to divest its nutritional and animal health units.

http://www.businessweek.com/news/20...-of-emergen-c-vitamin-supplements-alacer.html

Wahoooo!! Discount for every employee!!
 








Wow. REALLY grasping for straws! Talk about a sinking ship!

What is funny, is that Pfizer has previously divested ALL of the OTC products.

With the Wyeth purchase...back into OTC products.

Sad to watch the ups and downs of unique decisions!
 




Wow. REALLY grasping for straws! Talk about a sinking ship!

What is funny, is that Pfizer has previously divested ALL of the OTC products.

With the Wyeth purchase...back into OTC products.

Sad to watch the ups and downs of unique decisions!

It gets funnier yet:

“Emergen-C products add to and greatly complement our market-leading dietary supplement portfolio,” Paul Sturman, president of Pfizer Consumer Healthcare, said in the statement.
(Pfizer)..... which plans to divest its nutritional and animal health units.