Persona Designers

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Designers? Who needs designers when all you do is add more sizes and asymmetric tibias to an already successful, yet dated design. Get some crafty engineers to come out with some slick instruments, and a marketing department to come with a name like Persona and you've got a home run compared to DePuy or any other new knee out there.
 









Zimmer just added sizes, asymmetric trays, 1 mm poly increments, and removed the sulcus for nexgen. They updated the instruments also. I will give Zimmer marketing a lot of credit though because as usual they have done a good job. I think Depuy did a better job developing a completely new knee but Zimmer won the marketing game.
 






Anonymous said:
Zimmer just added sizes, asymmetric trays, 1 mm poly increments, and removed the sulcus for nexgen. They updated the instruments also. I will give Zimmer marketing a lot of credit though because as usual they have done a good job. I think Depuy did a better job developing a completely new knee but Zimmer won the marketing game.
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Can't you guys figure out it boils down still to the rep/surgeon relationship? I did 8 NexGens yesterday and today with 5 different surgeons using various instruments (mostly the anterior reference IM 4:1 stuff). Never sold a Personna nor do my surgeons really care. The NexGen is still the "gold standard" after 20 years…it is the total knee system that all other products are measured against. CAN'T BEAT IT! That being said, if all I had to sell was The UCI, Multi Radius, Kinematic, PCA, etc., now, my surgeons would still be using me and not you.
 









Does anyone really believe that there are surgeons truly driving design changes to current technologies? Most surgeon 'inventors' simply piggyback on the work that some poor engineer has spent years on. Pay the engineer 100K to eat, breathe, and sleep their invention to 99% completion. Meanwhile the highly influential surgeon salesman gets to provide about 1% feedback during no more than 10 hours worth of meetings and he gets to make 1-2 Million/year. Fucking joke. Most surgeons have never filed a single patent yet have been paid 100s of Millions of dollars over the past 30 years. Invent something and you deserve to get paid. Whore yourself out for royalty deals and you should get nothing more than a venereal disease.
 



Anonymous said:
Does anyone really believe that there are surgeons truly driving design changes to current technologies? Most surgeon 'inventors' simply piggyback on the work that some poor engineer has spent years on. Pay the engineer 100K to eat, breathe, and sleep their invention to 99% completion. Meanwhile the highly influential surgeon salesman gets to provide about 1% feedback during no more than 10 hours worth of meetings and he gets to make 1-2 Million/year. Fucking joke. Most surgeons have never filed a single patent yet have been paid 100s of Millions of dollars over the past 30 years. Invent something and you deserve to get paid. Whore yourself out for royalty deals and you should get nothing more than a venereal disease.
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Right on.
 



Anonymous said:
Does anyone really believe that there are surgeons truly driving design changes to current technologies? Most surgeon 'inventors' simply piggyback on the work that some poor engineer has spent years on. Pay the engineer 100K to eat, breathe, and sleep their invention to 99% completion. Meanwhile the highly influential surgeon salesman gets to provide about 1% feedback during no more than 10 hours worth of meetings and he gets to make 1-2 Million/year. Fucking joke. Most surgeons have never filed a single patent yet have been paid 100s of Millions of dollars over the past 30 years. Invent something and you deserve to get paid. Whore yourself out for royalty deals and you should get nothing more than a venereal disease.
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This sounds funny coming from the Zimmer board. Other than TM, what has Zimmer invented rather than copied in those last 30 years? Precoat? Fibermesh?
 









Anonymous said:
This sounds funny coming from the Zimmer board. Other than TM, what has Zimmer invented rather than copied in those last 30 years? Precoat? Fibermesh?
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In the 1970s, Howmedica (now Stryker) had the vast market share of the total joint business. In the early 1980s two ex- Howmedica designing surgeons (William Harris and John Insall) jumped to Zimmer with ideas that were turned down by Howmedica: The posterior-stabilized knee and the uncemented acetabular cup that was affixed with screws. There is a lot more Zimmer products that Zimmer invented that changed the industry if you are interested. I will always remember the 1986 AAOS meeting when the Zimmer and Howmedica sales forces were staying in the same hotel and we overtook them as the number one total joint company. There were a lot of upset guys on the elevator, lobby, bar, etc. We were laughed at by the haughty Howmedica reps in the 70's because Zimmer was a "soft goods and traction" company. They were shocked and lost most of their business in a short period of time. All the old Howmet guys in my area are long gone (dead or in Medicaid nursing homes). Their lives after 1984 was not good.
 









Anonymous said:
In the 1970s, Howmedica (now Stryker) had the vast market share of the total joint business. In the early 1980s two ex- Howmedica designing surgeons (William Harris and John Insall) jumped to Zimmer with ideas that were turned down by Howmedica: The posterior-stabilized knee and the uncemented acetabular cup that was affixed with screws. There is a lot more Zimmer products that Zimmer invented that changed the industry if you are interested. I will always remember the 1986 AAOS meeting when the Zimmer and Howmedica sales forces were staying in the same hotel and we overtook them as the number one total joint company. There were a lot of upset guys on the elevator, lobby, bar, etc. We were laughed at by the haughty Howmedica reps in the 70's because Zimmer was a "soft goods and traction" company. They were shocked and lost most of their business in a short period of time. All the old Howmet guys in my area are long gone (dead or in Medicaid nursing homes). Their lives after 1984 was not good.
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J.I. Never worked with Howmedica he was with JnJ and NOT Depuy
 



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