This is SO dead on!!! I am either on conference calls to tell people what I am doing, or forecasting my next forecast. Why the forecasting? They have NO clue about our own sales because the reporting model is so bad. Since we have pushed sales to the distributors and not direct-we are dependent on others (3rd parties) to tell us what we are doing, historically I might add.
If I get 3 good days in front of customers I had a great week.
I will say we have a great product, and if we can spend time in front of customers proving it, we win. We normally lose because we are a vacuum in an account while home writing a report, forecast, powerpoint, and quotes (need that on iPad).
I spend more time emailing in-house then to customers 5 to 1.