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Dr., no offense but you need to focus on SELLING flea prevention.  Your clients come to you right?  Don't let them leave.  It doens't matter what product you sell them, but grab a set and sell them something.  Business is not one on price.  It is one on growing compliance.  You are not going to increase compliance by charging them $2 less a month.  You need to work on increaseing doses.  Good Luck!