Organon Hadlima launch

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anonymous

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Come on, Organon, get your act together! We are desperate for Demo kits and materials! This is completely unacceptable! Offices ALWAYS demonstrate devices for their patients. We can't get sales without Demo kits!!!
 






anonymous said:
Come on, Organon, get your act together! We are desperate for Demo kits and materials! This is completely unacceptable! Offices ALWAYS demonstrate devices for their patients. We can't get sales without Demo kits!!!
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Quit the whining, you already have plenty of demo kits. We knew your sales organization would be a problem.
 












Heading into the 4th week of "Launch" and still no physician leave behinds, no demo kits-- only a tacky stapled package insert and a patient brochure. Oh, and a press release. What a joke! In JM's own words "the most competitive market" you'll ever sell in. This definitely isn't the time for a shoestring budget and being overly "choiceful" regarding resources. I get the feeling this brand team has never worked for a big pharma company that knew how to market drugs and "brand the office"! I've never felt more embarrassed or frustrated.
 




































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