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Oops...Takeda did again! First it's Kapidex, now it's Brintellix

anonymous

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Brilinta? Brintellix? FDA warns of drug name mix-ups
NEW YORK (AP) -- The Food and Drug Administration said Thursday that some doctors and pharmacies are getting confused by the similar names of an antidepressant and a blood-thinning medicine.

The FDA says it's not aware of any patients who took the wrong drug, but the agency says it has received 50 reports of medication errors, including cases where doctors prescribed the wrong drug or pharmacies dispensed the wrong one. The two medications are Brintellix, an antidepressant, and Brilinta, a blood-thinning medication used to prevent death after a heart attack or severe chest pain or to prevent a second heart attack.

The agency says it has been receiving reports of errors since Brintellix was approved in September 2013. Both drugs are tablets with the letter T stamped on them, and in some cases, both are yellow.

The agency is suggesting doctors write out the generic name of the drug and the ailment for which it's being prescribed. Brintellix, an antidepressant taken once a day, is also known as vortioxetine. It's sold in the U.S. by Japanese drugmaker Takeda Pharmaceuticals, which reported $42 million in revenue from Brintellix in its latest quarter.

Brilinta, a blood thinner taken twice per day, is also called ticagrelor. It was approved in 2011, and maker AstraZeneca PLC said second-quarter U.S. sales of the drug totaled $101 million.

Companies propose names for their own drugs before they are approved. Those names are reviewed by the FDA's Division of Medication Error Prevention and Analysis, or DMEPA, which compares the name to drugs that are on the market and those still under FDA review.

The office creates a list of names that could be confused with the name of the proposed drug. It considers factors including the spelling of the new drug, the way it will be pronounced by people with different accents, and how the name will look when it's written by hand. The agency uses a variety of handwriting samples to see if the name of the new drug might look like a different drug in certain peoples' handwriting.

The FDA also rejects names that can mislead consumers by making a drug sound uniquely effective, and it doesn't allow names that are "overly fanciful." The agency says it reviews 400 proposed drug names every year and rejects about a third of them.

Warnings over confusion based on drug names seem to be rare. But they do happen. In 2011, the agency said it had learned of more than 200 medication errors involving Risperdal, an antipsychotic, and Requip, which treats symptoms of Parkinson's disease and restless legs syndrome. The FDA said five patients were hospitalized when they were given the wrong drug.

The FDA noted that their brand names and generic names were somewhat similar: Risperdal is also known as risperidone, and the generic name for Requip is ropinirole. It also asked manufacturers Johnson & Johnson and GlaxoSmithKline PLC to change their packaging so they looked less alike.
 

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What took the FDA and Takeda so long to figure this out? The first time I saw Brilinta in a sample closet I commented to my counterparts the similar names and asked how Takeda got by with this name.

Brilinta? Brintellix? FDA warns of drug name mix-ups
NEW YORK (AP) -- The Food and Drug Administration said Thursday that some doctors and pharmacies are getting confused by the similar names of an antidepressant and a blood-thinning medicine.

The FDA says it's not aware of any patients who took the wrong drug, but the agency says it has received 50 reports of medication errors, including cases where doctors prescribed the wrong drug or pharmacies dispensed the wrong one. The two medications are Brintellix, an antidepressant, and Brilinta, a blood-thinning medication used to prevent death after a heart attack or severe chest pain or to prevent a second heart attack.

The agency says it has been receiving reports of errors since Brintellix was approved in September 2013. Both drugs are tablets with the letter T stamped on them, and in some cases, both are yellow.

The agency is suggesting doctors write out the generic name of the drug and the ailment for which it's being prescribed. Brintellix, an antidepressant taken once a day, is also known as vortioxetine. It's sold in the U.S. by Japanese drugmaker Takeda Pharmaceuticals, which reported $42 million in revenue from Brintellix in its latest quarter.

Brilinta, a blood thinner taken twice per day, is also called ticagrelor. It was approved in 2011, and maker AstraZeneca PLC said second-quarter U.S. sales of the drug totaled $101 million.

Companies propose names for their own drugs before they are approved. Those names are reviewed by the FDA's Division of Medication Error Prevention and Analysis, or DMEPA, which compares the name to drugs that are on the market and those still under FDA review.

The office creates a list of names that could be confused with the name of the proposed drug. It considers factors including the spelling of the new drug, the way it will be pronounced by people with different accents, and how the name will look when it's written by hand. The agency uses a variety of handwriting samples to see if the name of the new drug might look like a different drug in certain peoples' handwriting.

The FDA also rejects names that can mislead consumers by making a drug sound uniquely effective, and it doesn't allow names that are "overly fanciful." The agency says it reviews 400 proposed drug names every year and rejects about a third of them.

Warnings over confusion based on drug names seem to be rare. But they do happen. In 2011, the agency said it had learned of more than 200 medication errors involving Risperdal, an antipsychotic, and Requip, which treats symptoms of Parkinson's disease and restless legs syndrome. The FDA said five patients were hospitalized when they were given the wrong drug.

The FDA noted that their brand names and generic names were somewhat similar: Risperdal is also known as risperidone, and the generic name for Requip is ropinirole. It also asked manufacturers Johnson & Johnson and GlaxoSmithKline PLC to change their packaging so they looked less alike.
 












I thought it was the FDA who had the final decision or THE decision regarding a drug's launch name.

Does FDA approve the proprietary names of prescription drugs?
Yes. New prescription drugs approved by FDA have both a scientific name, known as the generic (also called the established name), and a name given by the manufacturer, known as the proprietary name (also called the brand name or trade name). Before a drug is approved by FDA, the Agency will carefully review the proposed proprietary name.

It is important for safety reasons that the written proprietary name not look like that of another proprietary name nor sound like another proprietary name when spoken. If there is similarity between the proprietary name of a new prescription drug and the proprietary name of an existing drug, a mix-up could occur in ordering and a patient could receive one drug instead of the other.

FDA’s Division of Medication Error Prevention and Analysis is responsible for proprietary name review prior to approval in the Center for Drug Evaluations and Research. If a company submits a name that is too similar to another name, FDA will require the company to select another name, for safety reasons, as part of the approval process.

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Typical Takeda employee response. Trying to put the blame on someone else. The fact is, Takeda or Lundbeck, CHOSE the name Brintellix. Yes, the FDA ultimately approved the name the drug company CHOSE but what genius at the drug company didn't see this one coming when they proposed the name Brintellix? I expect the government to fuck this shit up, by private enterprise is supposed to be smarter than this, right? Just like the Kapidex fiasco cost Takeda a lot of $$, they deserve for putting themselves in the exact same position...AGAIN!!
 








CrapKeda however is a spot on name for a company whose management is a cluster fuck of dipshits

FDA SUGGESTS NAME CHANGE FOR TAKEDA PHARMACEUTICALS

After yet another botched plan of execution the FDA is suggesting a company name change for Takeda. FDA officials feel that the name Takeda is too close to the name CRAPKEDA and that Takeda may be confused for a successfully managed world class organization.

This announcement come after multiple failed drug co-promotion alliances, complete failure to accurately project launch success of Contrave which cost the company unexpected millions in bonus payouts, an unsuccessful positive tension selling model that is turning off customers, and now the failure to properly select an appropriate name for a product for the second time.

An anonymous Takeda executive was quoted as saying, "I don't know how this keeps happening to us and no other pharma company. Half of us have MBA's, so we know we are really smart. The FDA has it in for us."

FDA had a couple name recommendations for Takeda. HeadsUp was one idea, as a reminder for the management to pull their heads out of their asses and keep a heads up for avoidable mistakes. Metoo was another suggestion for the strategy of launching me too products in an already crowded market. The FDA noted the launches of Kapidex, Edarbi and Nesina to support Metoo naming.

No changes to anything are expected anytime soon, as Takeda will go to their usual crisis management team for answers. Oops It Happened Again consulting firm has been retained by Takeda executives to figure out what they are paid to do on their own but continue to screw up.