This is the caliber of management Zoll hires; "worked at selling". What the hell does that mean???
I can hear the conference call with your team now:
"Guys, since we're all brand new, let's go into our #1 STEMI hospital, ask nurses to look for patients, share our seatbelt/parachute analogies, and hold these doctors accountable. They're still missing patients. It's our job to be an advocate for the patient and save lives. Come on guys, let's work at selling."
Never mind the fact that it's all BS, and the last ~3 people, in the last ~3 years, have done the SAME. EXACT. THING.