old merck fosamax reps

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How many reps were there on board during the days of promoting Fosamax? Anyone remember? There was a liquid as well, right? Did the reps have both the liquid and tablet or just one form each? Anything else you can tell me about promoting both product forms during the time they were available?


Thanks and sorry for the delayed response!
 








The only form I ever had was the thumb delivery system. The patient put on the patented thumb cover, dipped the covered thumb in fosamax powder and inserted it in their rectum and held it there for five minutes.

Though the system yielded superior time to max blood levels and avoided degradation in the gi tract, it was ultimately abandoned. Marketing said the failure to adopt by the patient population was primarily due to the metaphor of "having one's thumb lodged in one's ass" being associated with sloth. Truly unfortunate.
 




Anonymous said:
The only form I ever had was the thumb delivery system. The patient put on the patented thumb cover, dipped the covered thumb in fosamax powder and inserted it in their rectum and held it there for five minutes.

Though the system yielded superior time to max blood levels and avoided degradation in the gi tract, it was ultimately abandoned. Marketing said the failure to adopt by the patient population was primarily due to the metaphor of "having one's thumb lodged in one's ass" being associated with sloth. Truly unfortunate.
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Though marketing did say that, I heard the real reason for the demise of the thumb/rectum delivery system was that it became impossible to tell who at the home office was dosing themselves with Fossamax and who literally had their thumb lodged in their ass. It became somewhat of a running joke to say of someone, "that sumbitch is ODing on Fossamax".
 








Anonymous said:
How many reps were there on board during the days of promoting Fosamax? Anyone remember? There was a liquid as well, right? Did the reps have both the liquid and tablet or just one form each? Anything else you can tell me about promoting both product forms during the time they were available?


Thanks and sorry for the delayed response!
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It was both. Product was ok to promote, it had reduction in hip fractures versus Actonel. However, due to the theory of class effect they rode our coattails. Huge issues with it causing stomach pain due to the way it had to be taken.
 




Anonymous said:
It was both. Product was ok to promote, it had reduction in hip fractures versus Actonel. However, due to the theory of class effect they rode our coattails. Huge issues with it causing stomach pain due to the way it had to be taken.
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Thanks for the help! To the other gentleman, I laughed my ass off and had to remove my thumb to do so for fear of it being amputated. Were there any advantages for physicians or patients to using the liquid over the tablet or was it pretty much the exact same thing?

Guessing maybe the liquid was big in long term care facilities?
 








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