Anonymous
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Anonymous
Guest
The more I learn, the clearer it becomes that the decision to purchase Nucynta Brand was not particularly well-informed.
Evidence suggests that Depomed overestimates the value of the DPN indication, doesn't understand that the market for CII's is shrinking and is unaware of every marketing plan implemented by J&J since January 1999.
Unless there's a rabbit in the hat somewhere, plans include rehashing marketing plans that already fell flat (with both a dedicated, single-drug sales force and a 1200 rep sales force that had plenty of incentive to sell under the J&J umbrella) and simply fielding "better reps with better management."
If this is the case, in my opinion making those interest payments in coming years is going to be quite the hurdle. Expect the cattle prods to come out Big Time.
Evidence suggests that Depomed overestimates the value of the DPN indication, doesn't understand that the market for CII's is shrinking and is unaware of every marketing plan implemented by J&J since January 1999.
Unless there's a rabbit in the hat somewhere, plans include rehashing marketing plans that already fell flat (with both a dedicated, single-drug sales force and a 1200 rep sales force that had plenty of incentive to sell under the J&J umbrella) and simply fielding "better reps with better management."
If this is the case, in my opinion making those interest payments in coming years is going to be quite the hurdle. Expect the cattle prods to come out Big Time.