You know you've hit rock bottom when you resort to TV commercials (panoptic). I can't get no satisfaction from watching TV commercials. Watching the Super Bowl on TV is watching the collective failures of America.Anyone else feel slightly uncomfortable during that new Super Bowl commercial? The message was great at the end but the first half was borderline distasteful! Lily cancer commercial =
Pfizer cancer commercial =
Novartis cancer commercial =
The goal was to make people uncomfortable enough to pay attention. Sounds like it workedAnyone else feel slightly uncomfortable during that new Super Bowl commercial? The message was great at the end but the first half was borderline distasteful! Lily cancer commercial =
Pfizer cancer commercial =
Novartis cancer commercial =
It's the Super Bowl, stupid. Many people watch the Super Bowl specifically to watch the TV commercials. You have their divine attention from the start. Does a young family watching the Super Bowl need to view your toxic piece-of-shit commercial that started about a set of tits and ended with breast cancer? The correct answer is NO!The goal was to make people uncomfortable enough to pay attention. Sounds like it worked
Moreover, how effective was your messaging? How many people will schedule a mammogram because of your piece-of-shit commercial? My guess is a number near zero. So, thanks for showing me tits as I watched America's failures televised on TV with my mom, dad, and aunt (who never mentioned your TV commercial after seeing it). Their favorite was the sloths (which represents most of pharma).It's the Super Bowl, stupid. Many people watch the Super Bowl specifically to watch the TV commercials. You have their divine attention from the start. Does a young family watching the Super Bowl need to view your toxic piece-of-shit commercial that started about a set of tits and ended with breast cancer? The correct answer is NO!
If a MOTHER or a SISTER or DAUGHTER or AUNT or GRANDMA in that “young family” cringes at the “tits” but chooses to DO something about a suspicious lump, get that routine mamo, WHATEVER it may be to detect cancer at a point where a cure is possible (aka EARLY) then bravo Novartis for this “toxic <potentially life saving> piece of shit commercial.” Look at you sitting on cafe pharma talking about a commercial you remembered. Thanks for solidifying it’s purpose so well my friendIt's the Super Bowl, stupid. Many people watch the Super Bowl specifically to watch the TV commercials. You have their divine attention from the start. Does a young family watching the Super Bowl need to view your toxic piece-of-shit commercial that started about a set of tits and ended with breast cancer? The correct answer is NO
As the author of some of the posts on this thread, I apologize to you for some of my word choices. Why is a company that makes obscene profits from lifesaving drugs using poor advertising tactics to promote early cancer detection? The advertisement never once said "mammogram". What if lifesaving drugs weren't obscenely expensive while 501Cs use tasteful advertising to promote early cancer detection?As someone whose boobs tried to kill me, having the message reinforced that they are so important visually feels a little like a slap in the face. All the cute “save the boobies” stuff feels insensitive when you had to let them go to live.
I’d rather see the messaging early detection equals better chances of survival.
Absolutely agree.As the author of some of the posts on this thread, I apologize to you for some of my word choices. Why is a company that makes obscene profits from lifesaving drugs using poor advertising tactics to promote early cancer detection? The advertisement never once said "mammogram". What if lifesaving drugs weren't obscenely expensive while 501Cs use tasteful advertising to promote early cancer detection?
Do you think the indian motherfucker (this is in no way a derogatory remark to Indians) and his marketers are going to give themselves a pat on the back and say "good job team members" to one another for airing their distasteful, toxic, piece-of-shit commercial during their next meeting?Just had a funny/not funny thought. What if we had a prostate cancer detection awareness commercial with the same format? Or, possibly even more funny, a colorectal cancer commercial just like this?
1. He wasn’t the president when he said that vulgar thing 20 years ago. Any idiot with even basic reading skills could quote every recent Dem president in both vulgar word and deed as well, some during the presidency, but I won’t bother.Look the ad was designed to get you to watch it. Focusing on the physical and sexual attention boobs get was a diff take. As someone who had breast cancer in my 30s, chemo, double mastectomy, I found the point that they are sexualized while killing people was an ok message. Certainly not offensive. Come on…. The President can say grab them by the pussy and you found that ad offensive?
