New PDP strategy

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anonymous

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What do you think of the new commercial and strategy for fanapt? Sounds like a violation of some laws to me. I have not been in the industry long but feel it is crossing a line.
 






anonymous said:
What do you think of the new commercial and strategy for fanapt? Sounds like a violation of some laws to me. I have not been in the industry long but feel it is crossing a line.
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I don't work for your company or a competitor. I just came across this just goofing around on here. I saw your commercial when I got home from work. Even though I work in Pharma I always thought the ads were dumb and a waste of money, my company ads included. I have to say your ad was compelling because it shows normal-looking people suffering from schizophrenia and shows how they are empathetic towards each other. Nothing hokey, no cartoon characters or catchy songs. I have a friend who has a teen with schizophrenia and my heart breaks for him. This might just get some patients to seek help if they identify with the actors in the commercial.
 












I am an ANSR and new to the field for only about a year. I remember taking some kind of compliance courses for pharma, but am I suppose to have patient names that opted in to get info from our commercials on Schizophrenia? I know I can go to the doctors office, give them samples and talk Fanapt. I am not sure how compliant it is to say the patients name and that they think they have schizophrenia so can you give them Fanapt? Because they saw our commercial and think they have it and requested you to write it? I mean really? Is this legal?
 






anonymous said:
I am an ANSR and new to the field for only about a year. I remember taking some kind of compliance courses for pharma, but am I suppose to have patient names that opted in to get info from our commercials on Schizophrenia? I know I can go to the doctors office, give them samples and talk Fanapt. I am not sure how compliant it is to say the patients name and that they think they have schizophrenia so can you give them Fanapt? Because they saw our commercial and think they have it and requested you to write it? I mean really? Is this legal?
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That is a HIPPA violation!!!
 






anonymous said:
That is a HIPPA violation!!!
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Former Vanda employee here. It is not a HIPPA violation for you to say, “your patient John Smith asked us to provide your office information on schizophrenia and he would like to discuss it with you at an upcoming appointment.”
It is a HIPPA violation if the office does anything but just take the info. They cannot confirm the person is even a patient there, let alone discuss anything related to their medical care or history. That is what is crazy. The whole PDP model is unethical and is built on inviting offices to violate HIPPA. We were then tracked and bonused on conversion of those leads to scripts. So some layman potential patient see a DTC ad, calls his practitioner and we are tasked with getting that patient on therapy whether it’s appropriate or not? Shady. Bottom line, upper management is not stupid and there are plenty of off ramps for responsibility - including you the rep being the biggest fall guy. How this company is still in operation I can’t figure out.
 






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