new comp plan

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why is zyclara worth only 20% of our comp plan when thats all we are hearing about from mngt? I thought this was a gold standard product that only needed a real derm company to promote it. And why only one sales force promoting it, it seems stupid.
 






Anonymous said:
why is zyclara worth only 20% of our comp plan when thats all we are hearing about from mngt? I thought this was a gold standard product that only needed a real derm company to promote it. And why only one sales force promoting it, it seems stupid.
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Because Management doesn't want to pay you for it.......they want to keep the $$$$$ for themselves.
 






Anonymous said:
why is zyclara worth only 20% of our comp plan when thats all we are hearing about from mngt? I thought this was a gold standard product that only needed a real derm company to promote it. And why only one sales force promoting it, it seems stupid.
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So Zyclara just needs a "real" derm company to promote it? Haha. So graceway devoting 80+ people to solely promote it and it alone wasn't a real derm co. or a real effort? Good luck to you. Just let everyone know when you exceed 3,000 TRx in a week (not including the pump or the lighter strength) when only 20% of bonus is in play. Never happens.
 






Anonymous said:
So Zyclara just needs a "real" derm company to promote it? Haha. So graceway devoting 80+ people to solely promote it and it alone wasn't a real derm co. or a real effort? Good luck to you. Just let everyone know when you exceed 3,000 TRx in a week (not including the pump or the lighter strength) when only 20% of bonus is in play. Never happens.
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who the heck is graceway? I cant find that company on the internet.
 






Anonymous said:
why is zyclara worth only 20% of our comp plan when thats all we are hearing about from mngt? I thought this was a gold standard product that only needed a real derm company to promote it. And why only one sales force promoting it, it seems stupid.
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So how do they plan on getting reps $15,000-$20,000 commission per quarter to get them to the $150,000+ number annually with this structure?
 






Docs are less than impressed with the efforts thus far from Medicis and imiquimod (that's the generic name for Aldara/Zyclara for those of you at Medicis!). Apparently, taking a staple drug in the treatment of AK's, sBCC, HPV and numerous non-labeled indications and going in and saying "here are samples and coupons", showing them a new delivery system and asking for their continued support isn't cutting it. Just like Graceway - not understanding the science of how it works, not continually differentiating it's uniqueness from the competition and simplifying the message to nothing, has destroyed the potential of this product. 3M was criticized for being "too scientific" in it's selling, but did a great job of gaining acceptance of this drug to have it all squandered away by so-called great derm companies. Sales and marketing people from both Graceway and Medicis should be ashamed, and held accountable, for their lack of knowledge and abilities to promote this product. Maybe you can still get DS to come on board, I heard he is still unemployed, and he can ramp up sales with his "frontload everything, leave licorice" speach. If nothing else, you have made the Picato, Solaraze, and even Carac reps happy by not having to worry about you in the derm offices. Way to go Medicis....maybe you should have kept some of the Graceway reps that knew this product to assure the upward mobility of imiquimod.
 












That's even worse...you're only handing out coupons? Thanks for helping out the competition Medicis! Can't wait to see the complaining about the comp plan going forward with this brilliant Marketing approach.
 












Anonymous said:
Docs are less than impressed with the efforts thus far from Medicis and imiquimod (that's the generic name for Aldara/Zyclara for those of you at Medicis!). Apparently, taking a staple drug in the treatment of AK's, sBCC, HPV and numerous non-labeled indications and going in and saying "here are samples and coupons", showing them a new delivery system and asking for their continued support isn't cutting it. Just like Graceway - not understanding the science of how it works, not continually differentiating it's uniqueness from the competition and simplifying the message to nothing, has destroyed the potential of this product. 3M was criticized for being "too scientific" in it's selling, but did a great job of gaining acceptance of this drug to have it all squandered away by so-called great derm companies. Sales and marketing people from both Graceway and Medicis should be ashamed, and held accountable, for their lack of knowledge and abilities to promote this product. Maybe you can still get DS to come on board, I heard he is still unemployed, and he can ramp up sales with his "frontload everything, leave licorice" speach. If nothing else, you have made the Picato, Solaraze, and even Carac reps happy by not having to worry about you in the derm offices. Way to go Medicis....maybe you should have kept some of the Graceway reps that knew this product to assure the upward mobility of imiquimod.
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Oh BTW Medicis - Graceway forgot to tell you about the old and bitter 3M people that came with imiquimod. Some have yet to let it go...
 






Anonymous said:
That's even worse...you're only handing out coupons? Thanks for helping out the competition Medicis! Can't wait to see the complaining about the comp plan going forward with this brilliant Marketing approach.
Click to expand...

You mean brilliant marketing genius howie and Justin can't come up with more than f'n coupon for this drug????? Hahahahahahaha

Any real marketers want to come to Galderma - let me know
 






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