Navigating the AI 'hype cycle': Bayer, Daiichi Sankyo and argenx leaders on implementing AI in biopharma marketing

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via No longer a far-off futuristic idea, artificial intelligence technology has seen its popularity skyrocket in recent years. Its usage continues to grow rapidly and exponentially: According to IBM’s most recent Global AI Adoption Index report, around 42% of large businesses are actively using AI, up from 35% just one year prior and 31% the year before that.

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