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Mylan to develop generic Lantus, Humalog and Novolog


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If that is the case why didn't they make a generic Lovenox?

Sanofi is able to produce and sell brand Lovenox at a price competitive with generics because the company got rid of sales, marketing, training, etc. Lovenox has brand recognition. Why lose that by switching the label to the name of the generic molecule?
 








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