- cafead Feb 21, 2023 at 11:12: AM
via Social media can have as powerful an influence on physicians as they do on the public, according to a new survey conducted by Sermo and LiveWorld.
Of the 50-plus pharma marketers and 200-plus U.S. physicians surveyed, more than half (57%) of doctors said they frequently or occasionally change their initial perception of a medication due to social media.
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Of the 50-plus pharma marketers and 200-plus U.S. physicians surveyed, more than half (57%) of doctors said they frequently or occasionally change their initial perception of a medication due to social media.
article source