Modern Pharma Companies' Challenges Are No Different to Any Other Start-Up

[anonymous]

What do startups and modern pharma companies have in common? There are two factors mentioned in article Embracing the Start-up Mindset in Pharma :

• the increasing trend [...] to pay a value-based price for value actually delivered and not just for the physical product itself
• the increasing importance of various service elements in the pharma product offering to provide that value.

What's your experience? Do you know of any solutions that help pharma businesses grow?

Reference: StratX Experiental Learning