Merck is a hell hole.
Big pharma is a hot mess
Back in the late 80’s Pfizer and Merck hired tons of MBA’s to crunch numbers and they discovered a trend. There was a correlation between details and prescriptions. Thus was born the reach and frequency model.
Then these same MBA’s who never sold a thing determined they could analyze data and determine what should be said and who it should be told to. Biggest mistake big pharma ever made. Allowing these educated iodiots to guide sales.
The demise of the detail person ( politically correct)
Today marketing determines who we speak to, what we say and how often we say it.
Therefore if this does not work come December 2018, we should fire marketing
Big pharma is a hot mess
Back in the late 80’s Pfizer and Merck hired tons of MBA’s to crunch numbers and they discovered a trend. There was a correlation between details and prescriptions. Thus was born the reach and frequency model.
Then these same MBA’s who never sold a thing determined they could analyze data and determine what should be said and who it should be told to. Biggest mistake big pharma ever made. Allowing these educated iodiots to guide sales.
The demise of the detail person ( politically correct)
Today marketing determines who we speak to, what we say and how often we say it.
Therefore if this does not work come December 2018, we should fire marketing