Meanwhile, in The Land of Unrealistic Expectations

[Anonymous]

Another launch about to start and the plans are big. So big, that we can't even properly launch them with teams of 4-5 people per territory? The PC team is needed to help this product along? Has no one ever heard of diminishing returns?

Has the company learned nothing since launching Brillinta? What has the saturation bombing of customers accomplished? It and Farxiga aren't blockbusters. Maybe a few hundred million dollars each if we can keep the investigators out of jail. Neither of these alone nor both together would pull anything but the smallest pharma concern out the doldrums much less the serious trouble facing AZ.

When the pressure to meet unrealistic expectations collides with the reality of a market full of competing products, we'll be faced with the prospects of heads rolling. To avoid it being our own, corners will be cut and rules will be broken. Lies will be told. Backs will be stabbed. All in a game of "Pretend we can keep being Big Pharma" just a bit longer, so leadership can collect their performance bonuses while failing to lead at all.

What a pity.

 

[Anonymous]

Another launch about to start and the plans are big. So big, that we can't even properly launch them with teams of 4-5 people per territory? The PC team is needed to help this product along? Has no one ever heard of diminishing returns?

Has the company learned nothing since launching Brillinta? What has the saturation bombing of customers accomplished? It and Farxiga aren't blockbusters. Maybe a few hundred million dollars each if we can keep the investigators out of jail. Neither of these alone nor both together would pull anything but the smallest pharma concern out the doldrums much less the serious trouble facing AZ.

When the pressure to meet unrealistic expectations collides with the reality of a market full of competing products, we'll be faced with the prospects of heads rolling. To avoid it being our own, corners will be cut and rules will be broken. Lies will be told. Backs will be stabbed. All in a game of "Pretend we can keep being Big Pharma" just a bit longer, so leadership can collect their performance bonuses while failing to lead at all.

What a pity.

It is the law of diminishing marginal returns, jackass. When you're raking in 10,000% margins, are you a fool to settle for 1,000%, or is it a better strategy to continue in the face of the diminishing margin to the point you choose?

I say hire more reps, pester the doctors to submission, over power the competition. It works, in the real world, as has been proven time and time again. And we've got insurance in case there's a safety problem.

 

[Anonymous]

Sad thing is that FARXIGA will in no way save us from losing patent protection on our biggest products.

 

[Anonymous]

Sad thing is that FARXIGA will in no way save us from losing patent protection on our biggest products.

That's what they said over 10 years ago about a product that was really only the s-isomer of another product. However, with an army of reps and mass advertising to promote it, Nexium not only overcame the challenges but it still produces billions of dollars for AZ today. Without an army of reps and a glutton of OTC/generic PPI's on the market! Think about how many people suffer from GERD everyday about 20% of US population. Now think about how many have type 2 diabetes - almost 30%. Considering the US market is still the most profitable in the world for this industry -do the math and you can see why AZ will have so many reps/mass advertising promoting these products. Times have changed since the days of Nexium marketing, but the strategy for selling wont because it is the way the US does business-in EVERY industry. Without promotion, a product and its manufacturer, are dead.

 

[Anonymous]

Cute motivational story. Not buying it. Farxiga is not going to be the new Nexium replacing that kind of income with lots of rep activity. If Farxiga was first line like metformin, maybe your story would hold some truth. It's not and won't ever be. You cannot compare the patient type for Farxiga and Nexium and expect equivalency in usage. Are you with the brand team, or just a ding bat?

 

[Anonymous]

Truly, I hope that person isn't somehow degeneratively responsible for profit forecasting to stock holders/board/whatever AZ has. What a stupid comparison with a total lack of common sense and knowledge of the diabetes world. Just some ditz trying to get a high engagement score.

 

[Anonymous]

Truly, I hope that person isn't somehow degeneratively responsible for profit forecasting to stock holders/board/whatever AZ has. What a stupid comparison with a total lack of common sense and knowledge of the diabetes world. Just some ditz trying to get a high engagement score.

Remember what Hitler said, "The bigger the lie the more likely people are to believe it." Or was that Obama? Anyway, you get the idea.

 

[Anonymous]

Yes, that tired model from 2002 should still work just fine today. Excellent point. Reach and frequency, baby!

 

[Anonymous]

You can always join us in CNS and challenge your MDs to prescribe more 17-year-old Seroquel XR as if it was a newly launched drug with which they have no experience.

 

[Anonymous]

Remember what Hitler said, "The bigger the lie the more likely people are to believe it." Or was that Obama? Anyway, you get the idea.

...or was that Ronald Reagan? Anyway, I get the idea.

 

[Anonymous]

No no no!

It was George Washington. Geez, you people! Remember, he said, "I always will tell a lie. Well, at least, usually. (If I always told you a lie then you'd be able to gain something useful from what I have to say.)

This is what has happened to America. Nice work, Genreation X.

 

[Anonymous]

...or was that Ronald Reagan? Anyway, I get the idea.

Reagan vs. Obama...really? BTW, it was the Nazi's propaganda minister....Joseph Goebbels that made the statement. Since fascists have more in common w/ socialists and communists, I will vote for more in common w/ Obama.

 

[Anonymous]

Or is it more in common with your slurping mother?