If you read it and feel like it is just telling you what you already know – you are being intellectually lazy. Our Executive Management team is taking these findings quite seriously, and creating exciting action plans that will continue to push our level of services even further. My expectation is that you will be tearing it apart and pushing the insights and tactical recommendations much, much further. We can use this valuable research as a platform to help improve communication, products and services with one of our most valuable constituents - our physicians. In Frank's conversations with all of the Executive Leadership, he has been referencing this document, its findings and recommendations. I think this will serve as a catalyst for even more growth and development.
