LTC vs Neuroscience Expansion Positions































yes Neuro is the way to go. It’s like primary care with samples. You only have to sella handful of MD/NP that like N and your good to go. LTC is much more complex, have to sell to multiple stake holders to get 1RX, then go through reimbursement issue. Many times the facility or family get fed up and decline the start and stick with the AP that has been working keep mom/dad sedated. LTC will also be shut down for accessibility, you need to get in multiple times to educate everyone involved in the process. Good drug but TV ads and radio may have better return on investment than paying reps +150k x 120 reps to drop donuts and marketing pieces. ACADIA will learn this and like other Pharma companies drop LTC and hire back up in 2 yrs.
 
























Both good positions with a good company that cares about its people. If ltc/NSS rep get along and work well with each other it will be even better. Problem is that doesn’t happen much.