I am not the person making those other comments, but this comment is absolutely ridiculous. Lunches are the only ways I am able to get in front of a doctor and get my sales messaging across, so I do them everyday as much as possible. Emails, commercials, hard mailers, none of that crap works. It's in one ear and out the other, these doctors are so busy they don't have time to pay attention to that. Face to face conversation and true selling is still the best way to get the messaging across and convince doctors to write this product. If you think otherwise you are kidding yourself. Sometimes I could go two months I without seeing a doctor and then when I walk in, you can see the shame on their face as they admit to you they completely forgot all about the product but now that they see you it's fresh in their mind and they recommit to writing. Pharma still needs sales reps. Get rid of all sales reps and see what happens to your scripts.