JT Is Spending Money During LSU Vs MS ST On Vascepa Commercials!

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anonymous said:
Multiple Commercials Wasting money...Making it easy for Generics! Sell the Damn Company!
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Can’t fault JT here. Its not the way media buys work. Marketing meets with the third party vendor who specialize in buying advertising space. Based on the dollars spent, which I would put easily in the tens of millions, that space is bought well ahead of time based on demographics as a key driver. A calendar is set six months to a year in advance. In other words, the money was spent and in the bank accounts of ESPN/ABC well before the other patent shoe dropped.
 
































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