As an outsider looking in but from the ophthalmic industry, WHY would B&L bring in someone with NO ophthalmic experience?
Not the first time B&L has done this. In fact under this new management team they seem intent on bringing in people they know from other companies with no real ophthalmic experience. Jerry O, Flemming, Saunders, Perry, Phil. None of them had any real ophthalmic experience, except perry who helped destroy novartis ophthalmics in retinal.
I bet if you look close enough, someone knew this guy from a previous job.
Head honchos at the company should be people that grew up in the industry and have many key contacts with the top surgical centers and docs across the country.
Long standing relationships in Ophthalmics is what drives sales. Alcon & allergan get it. That's why they have the lion's share of the business.
Why would you not recruit a top Alcon or Allergan exec to head surgical...
Just makes no sense. This guy will not drive new sales growth, because the sales team will still not be able to penetrate the alcon allergan market share.