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that's becuase you've only ever worked with a company who did things this way. When Salt lake City has to sell more than Beverly Hills or MAnhattan - somethings really effed up about that. Really? You can't see that? You must have been a talking suit then.

Work for a real company as a comparator so you can see where the market demands would be more, the goals will be in line with that. Not a system of assigning goals based on who JOnah wanted for his next bride. jackass