GE recently changed their structure- I will do my best to explain what they did. Disclosure- I don't work for GE Healthcare, but work closely with them.
They used to be setup with Radiology Account Managers- these folks were the "Point Guards" handling many accounts and bringing in modality specialists as needed (Mammo, MRI, CT, PACS, etc). In January, GE decided to do away with the traditional Radiology Account Manager role that has worked relatively well for them in the past. They have now transitioned some of their better RAM's to only call on the C-suite in 2 or 3 gigantic health systems in their respective territories. These reps can sell any and every product GE offers (I was told "lightbulbs to jet engines"- if a hospital wanted a jet engine of course.)They have also transitioned the former modality specialists to be 100% responsible for hunting and closing all of their own deals. So instead of there being 1 central point of contact for a Director of Radiology (the RAM used to be this central point of contact), now the account at the Director level has 8 to 10 people calling on them. Every Director of Radiology I know hates the new setup. Further, in talking with several of the modality specialists, they're not overly thrilled with the new role either. Finally, in the Mammography space, Hologic has around 70% of the digital mammography market and is the first company to get FDA clearance for tomosynthesis (Feb 2011). Other companies like GE and Siemens will certainly follow suit on tomo, but it will take a while and Hologic has already established themselves as a leader in breast imaging...now that they have first-mover advantage with this game-changing technology, I would be hesitant to consider this role.
I have worked closely with GE for over five years and would not entertain working for them in any capacity based on the candid conversations I have had with many of their reps, specialists, etc. GE operates like the massive giant that they are. The one positive thing I will say about GE is they have arguably the best marketing in the entire medical world. Some of the spin they produce takes a while for their competitors to unwind to customers.
Obviously, just my opinion.
