Alcon/Novartis sales/marketing people couldn't answer that question. If I have 100,000 bars of soap does that mean I will help 100,000 bums? Possibly. How big is the market should be the first and only question. The Horizon (?name) rep didn't know. They knew they had 150 people on IV therapy in a small area. I can appreciate wanting to help a small number of people; however, I'd rather help a large number of people and make Papa into a superstar (after he sells the private jet).
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