Unfortunately, this is right. Our industry has driven itself to a price war. Most, probably 80% of vets only care about price. They dont care who they get it from. MWI has got it going on....... All they have to do is visit the accts every so often because theyve got them on price and service. I am a distributor rep, but if I were a PA right know in a Vet Hosp, I wouldnt order from my own company, I would order from MWI. In all of my pricing reasearch, MWI is the least expensive, on the average. If you put yourself in a vets shoes, why would they want to change distributors (from MWI), if they are gtting good pricing and are happy with there cust service. I have been to numerous national sales meetings where they beat into your head, sell on service,not price. Well there has to be a blend of both, but anyone that thinks that they can sell on service exclusivley is in a dream world, beacuse thats only going to work on the occasional vet. Unless you work for MWI, good luck. If Butler would pull their heads out of there a** they could give MWI a run for there money, but they are to pompous. This is my experince in the Western region, could be way different in the East.