Day after day, week after week I continue to ask myself how long can ecr survive? I'm not talking about leadership, who is good bad or indifferent. What I really am concerned about is the state of the industry that I have enjoyed so much. The state of Obama care and how will it effect products like ours. Basically branded generics. Our job is to spin. I get that. But I can't stop wondering and dreading what could be coming. Things outside of our control. We are spinning and playing verbal gymnastics with cost and caffeine. That's the job. But when does the system say "look the amount of caffeine is not really going to make that much dif. So we are no longer going to cover you. Period." Because it is coming. There is no way around it.
Just wondering if anyone else thinks about this stuff.
Just wondering if anyone else thinks about this stuff.