I don't think the issue is whether you get bummed out too easily it is more about upper management expectations and their lack of understanding of this market.
None of the RD's or Gerard and upwards have ever launched a new antibiotic so they do not have a CLUE how to do this. Needless to say for those of us that have launched IV antibiotics, we have all come to the conclusion that Forest is driving a sales force into the ground by their clueless demands for more reports and top 250 account updates and DOT expectations or projections as they scramble to drive DOT. Make sure your accounts order the disks! No, wait get them to request an ESA! No wait, schedule that pharmacy teleconference! No, do inservices at 12 midnight!!
HELLO? Do they not understand that many hospitals especially the top 250 often wait 6-12 months before reviewing a new drug? Instead of having a certain amount of patience on the process they are driving away not only the "poor performers" but the top reps will also leave. Yes, we all get that our job is to drive DOT, we are not retarded. But if upper management does not clue into the morale of their entire salesforce, they will soon have 80% turnover including the poor district managers.
Don't know if anyone in upper management ever reads this stuff, but got an idea!! If you want to know the truth.... survey the ENTIRE hospital sales force and get their feedback. Or at least take a management 101 class... soon.... please.....[/QUOT
I agree completely.