Few questions..
1. Which competitors are the toughest competition and why?
2. What is the biggest challenge selling this?
3. What are the key differentiating points that surgeons look at when making a decision on a hernia repair product?
1. Bard, Ethicon, Walmart, Target, Walgreens, and every ma and pa shop that sells medical devices.
2. Standing in line with ten other reps peeking inside the other window to see which product the surgeon selects.
3. Looks, personality, etc. Nothing Clinical.
Except for tackers, Ethicons is killing it and absorbtack will soon be gone forever.