GSR Position

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Well, I’m still trying to figure out what this position is after it was created more than 3 years ago. From my experience, this is a useless layer of bureaucracy added to the CSR’s job. In my dealings with them, they tag on to surgeons you are training and count them towards their growth for the quarter. GSRs are supposed to work with 5 surgeons per quarter, whether they are “new” or like many GYNS “stalled” (no longer doing cases). They do not participate in the onsite training nor do they work with me on the initial learning curve with cases. Heck, they won’t even cover a case when I need them to (in the initial 10 cases). They do jump at the opportunity to tag along with me for meetings that I have worked to get scheduled and will attend my BDMs. I was working a case with a surgeon last week and he asked what (name changed for the sake of confidentially) “Bob” was doing with me last week. I explained his role, again, he didn’t seem to get it when “Bob” told him what he did every day. I have found absolutely no value in the position and I have trained a number of GYNs since the position was created. Most of the GSRs are hired from outside ISI since the majority of CSRs won’t go for the job. With GYN not moving in many parts of the country, I would not be surprised in this position is eliminated shortly. Also, like the above post mentions, look into who the GSM is. Some are a nightmare. I’m curious what other reps will have to say about the position.
 






I appreciate your comments. When you say "them", have you worked with more than one in your area? You make a lot of general comments and I am trying to figure out if it is specific to the person you work with.
 






Um, I have had a different experience. My gsr provides a ton of value and owns targets completley. I do think it helps if your gsr was a csr and there are not that many these days. Selling GYN is tough and there is a lot to manage in the Csr role so if you get one that can take some things off your plate and be successful it helps.
 






We have a great GSR, but with that being said, you couldn't pay me enough for that role. The problem is that the GYN growth potential is no longer there. What's left are GYN's that have minimal to no lap experience, and don't do enough cases to get through the learning curve. In our market it's been near impossible for any of the GSR's in our region to hit their quotas. Even the really good ones are struggling. As the previous poster mentioned, the GSR's have 5 GYN's that they pick to "grow." Those 5 are tied to them for 2-3 quarters. If any of those docs go on vacation, you're screwed. Also, the GSR is between a rock and a hard place, b/c the goal is to get these top 5 targets to do speaker programs all over the country. The more speaker programs, the more time that doc is out of your territory = no cases. It's a catch 22. Intuitive growth is no longer w/ GYN's. That ship has sailed. General Surgery is the largest area for growth now, and even that growth margin is slim at best. The EPR (Emerging Procedure Rep) is the role to go for.
 






In our area there is a lot left to do in GYN. I came to this company because of it. I do think the gsr's have it hard even in our area because many of the csm's, csm's, asm's, asd's have general surgery and thoracic priorities. It's a classic case of actions speak louder than words.
 






Can't speak for all GSR's but ours is pretty weak. Would LOVE to give the geography, but I'll protect his "good" name. I resent that he won't cover cases for me, and he takes ALL the credit for the hard work that I've spent countless hours refining.
 






Anonymous said:
Can't speak for all GSR's but ours is pretty weak. Would LOVE to give the geography, but I'll protect his "good" name. I resent that he won't cover cases for me, and he takes ALL the credit for the hard work that I've spent countless hours refining.
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Spot on. I know many of these guys, and many of them are great guys... But the role, and the fear based mgmt forces them to justify their existense. And they do so by clinging to whatever positive momentum the CSRs build.
 






Some gsr's are better than others as are csr's and csm's. Mine helps me hit my number every quarter when working in my accounts so I'm not complaining. When it works, it works. It's a tough role for sure especially if your gsr doesn't understand their role. The one I had previously is a great person but didn't provide a ton of impact. I will be interested to see how this role is phased out now that there is an EPR role. I was sure my gsr would move over but a Csr was promoted instead.
 












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