Biacore was and is better than pretty good. Under independent management (before the GE acquisition) it was the market leader in real-time, label-free molecular interaction analysis, and we had a good strong record of growth and profitability, based in part on that company's respect for technical sales people. These were not simple diagnostic kits or pH meters. The Biacore system is highly sophisticated piece of gear. You can't hire a used car sales rep, or a diagnostics rep to sell this. I don't think the current administration at GELS understands this. The proof will be in the pudding.
BTW, I spoke with a Biacore customer today. This person is a long time user, has purchased several instruments over a decade, and a thought leader in the field, well published, etc. They lamented the direction of the company ever since the take over by GE. They pointed specifically to a degradation in the quality of the sales reps for this product this year. This is not a disgruntled, ex-PhD sales rep talking; this is a customer!
The two best career decisions I made in my life were 1) to join Biacore, and 2) to leave GE. For those of you still trapped in the evil empire, get over it and get out. You don't need the torture. Life is too short, and there are plenty of good opportunities elsewhere.
While cleaning out my closet , I came across some GE Healthcare blue shirts. I offered to send them to a friend and ex-colleague , still at GE. He replied that he still had three shirts too many, and that he would rather see them on some homeless person. I thought this was hilarious at first, but then began to see the serious wisdom of this suggestion. I will donate my shirts to a good cause.