Goals vs priorities

[anonymous]

I know some people from the home office are on here. Please pay attention to this. Marketing wants to say that the sales force isn't doing their job. Or we aren't working hard enough. So here's the issue, marketing: Sentinel makes up 75% of our comp plan and Elanco is kicking our ass here on the east coast (don't know about other places). We have to be focused on that product. You want us to care about products we get paid 1% on or Cat B that counts for less? The goals should be realigned. Also, if those of you who live in the Ft Worth bubble ever want to experience life in the real world, come get in our cars. You people wouldn't last a day out here.

 

[anonymous]

Everything you've posted is 100% spot on. Elanco couldn't have had an easier time taking Sentinel business in the East. Somehow it doesn't seem like folks in Ft. Worth care to notice or even want to try and defend the business. High value 12 dose rebates aren't going to cut it in 80% of animal clinics and a 6 foot tall cardboard Sentinel display is being laughed out of clinics. Maybe they'll wake up and "get it" when the year is over and the Sentinel area of their balance sheets is bright freaking red.