Heres the deal: GXDX ( Genoptix ticker symbol) has about 8$ in cash per share outstanding, Novartis ( NV for the purpose of this post) NV got a great deal, the lab is top notch as far as facilities. Why did NV do this? GXDX has thousands of blood, bone marrow, and solid tumor samples frozen, all these samples are cancer patients, NV can test their chemotherapy agents vs these samples. The most robust responders will have genetic codes that you could find other patients that are similar, use that chemo on that genetic code to get the best repsonse. Match best chemo with best patient. This is what NV bought.
Problems:
1)The field force for GXDX is bascially offerring bone marrow test that Walamrt could do. There is no need to keep this team. They may have a skeleton force out there but it is a money loser. Yes oncologists like the reports but insurers hate the prices. GXDX basically rund every little test, every flow marker and boosts their bill. Insurers have caught on and the game is over.
2) Cartesian: Check this out, the doctors that work up the samples dont even work for GXDX. It is a shadow team. Very tricky. NV will not want this liability.
3) Field force mgmt: This group has disdain for pharma and the people that work in pharma. Any mgr you meet from GXDX thinks you are a less than them. They will work to make you look bad and subvert your efforts. Weed them out.